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& . Artificial intelligence may provide significant opportunities for growth within the gaming industry. In the first quarter of 2023, the gaming industry faced challenges as brands and consumers cut back on spending due to a projected recession.

Game managers have turned to new business models and trends like AI and metaverses to satisfy investors.

It is clear that artificial intelligence is vital and can greatly enhance game development, optimize player experiences, analyse player behaviour, personalize content, improve sales and marketing strategies, and enable innovative features.

digiday.com/marketing/gaming-i



#AI #gaming #artificialintelligence #game #gamedevelopment #playerexperience #playerbehavior #content #innovativefeatures

Last updated 1 year ago