The number one reason why new products flop:
Building something nobody actually wants.

So, why does this unfortunate situation occur, you ask?
It's all because of the dreaded Innovator's Bias!

Picture this: entrepreneurs, bursting with passion, become head-over-heels in love with their solutions. They're convinced that if they create something mind-blowingly awesome, people will come running towards it. That's the "Field of Dreams".

But hey, reality check! That's not how it works.

If you're not delivering what people truly desire, your product is destined for the abyss of failure.
So, listen up and take notes. Don't let your infatuation blind you. Stay focused on meeting those genuine needs and desires, and watch your product soar to the skies of success!

P.S. Success still requires hard work on top of product-market fit ;)

#Innovation #ProductManagement #InnovatorsBias #Entrepreneurs #Failure #Startups #SalesAndMarketing #ProductDevelopment #ProductMarketFit