Focusing on a customer's perfect day can change the conversation to the underlying problems.
For more ideas on how to talk to users outside of the tech departments, join 19 experts and me on @Forbes

https://www.forbes.com/sites/forbestechcouncil/2023/07/21/20-questions-to-help-tech-pros-pinpoint-clients-real-needs/?sh=12c928f12d74

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