🖌️ "Under Cover: J.C. Leyendecker and American Masculinity" is on for another week (> 8/13) at the #NewYork #Historical Society.

The illustrator of #Arrow, #IvorySoap and other ads sold an idealized vision of the upper-class, athletic young man to the middle-class in the early 20th century. He was also #gay.

He helped define "masculinity" through his illustrations.

A intriguing profile of J.C. Leyendecker by #BlakeGopnik at NYTimes.

#FreeRead #Gifted

https://www.nytimes.com/2023/06/29/arts/design/jc-leyendecker-the-arrow-collar-man-who-hid-a-radical-idea.html?unlocked_article_code=CHvbAE5k2FBCqYUTtNbALq3pqpQ10vpmfZdrzSOoUL-eS2ZDG1gwpv77oFz4vDM-Kd5h7RlS2mDfQIHECLjrEhp3mIOM22BXumir4i5oqq7HHMy-u6ueP-NfMc8PhtNOiJunLBTHCrCQZ5cN5FnjvLxMNbFhmm0QezOZHrChEtD73YKq0ugH_XrCyd1LxA7ONtFV83qqdZ-jTy5TWvivhqxEhelzXa8kcvF18BblBH6ZKw8knztgeZfh7CZ3gzMxXCtFu4k4Z89iDkKRaHCaWsE6bF12uh5UNHdA6A_9vSxkPuEXB2cf0FQjtkR9-34fnnlGv-s-Jo9xys9h3gmpgthQoC9xMTTRTtHH-QjxgBLVbzZQa-q7KVcbxQ2Q-np6t47JLxUD4EA&smid=url-share