This is a great article. #Innovation for “innovation” sake is a problem, when #DesignThinking and #JobsToBeDone are thrown out the window.

Musk is the poster child for the anti-Jobs brigade. While Jobs obsessed over design, Musk obsesses over what gets him notoriety.

https://www.thedailybeast.com/elon-musk-and-tesla-syndrome-explains-why-tech-is-making-us-miserable?source=twitter&via=desktop via @thedailybeast

If you’re a product person and are currently practicing your interviewing skills…

I just bought something and you could interview me for practice: a travel pack, I hesitated somewhat before buying, over $100, not a gift.

DM me, boosts appreciated!

#jtbd #JobsToBeDone #ProductMgmt #startups

Ha, on page 96 of The Jobs to be Done Playbook by Jim Kalbach, it comes to a similar conclusion:

“Although GDD and TBD were developed independent of one another, there is overlap. Both focus on the goals that people have.”

#jobstobedone #productdesign

An interview with ChatGPT on the jobs-to-be done theory https://linkedin.com/pulse/interview-chatgpt-jobs-to-be-done-theory-dr-claude-diderich

#chatgpt #ai #artificialintelligence #cs #computerscience #machinelearning #deeplearning #llm #jtbd #jobstobedone #interview

"The best for the most for the least" is apparently IKEA's strategy when creating new products.

What does that take?

- A mastery over the materials and their supply chains
- A strong understanding of a buyer's use case, the context in which the product is purchased
- A sullen embrace of constraints

What else?

#products #jtbd #JobsToBeDone #startups #startup #saas

LLMs, and the services built on top of them, most will become commodities.

The guy who used to peel potatoes with a knife was really glad the vegetable peeler was invented.

(In French I heard my grandmother call them "couteaux économes", essentially the knife that minimizes waste).

But those peelers quickly were mass-produced and became commodities. Essential! But cheap and abundant.

What's preserving LLMs from commodity pressures?

#DisruptionTheory #startups #startup #JobsToBeDone

For anyone wanting to understand a real-life #JobsToBeDone journey, here's one I'm currently on:

For some reason, I am hungry for good novels. I'm investing time, but more importantly mental energy on that conquest.

The initial struggle that got me on that path: I had problems getting to sleep because my head was too active. That was several years ago.

I'm clearly pining for _progress_.

You'd however be mistaken to try to sell me a book. I think there's a different #jtbd ...

If you're reading one of these books, reach out, I've got a pairing option for you (free):

- Thinking in Systems by D.H. Meadows
- The Practice by Seth Godin
- Competing with Luck by Clayton Christensen
- Demand-Side Sales 101 by Bob Moesta

#CurrentlyReading #Books #Bookstodon #PersonalGrowth #startups #startup #jtbd #JobsToBeDone

Over the last 10 weeks, I've been helping an engineer learn Jobs-To-Be-Done.

He was reading the book "Competing with Luck", and each week I'd send him an article from sharpen.page/articles to complement.

I'm looking for the next engineer to help on this journey. Each Friday PM for 10 weeks, one article per week plus some discussion over iMessage/Signal.

Free, but just for one person. Boosts appreciated!

#JobsToBeDone #jtbd #startups #startup #ProductManagement #Books #bookstodon

Your Product is Going to Fail
https://sharpen.page/jtbd/your-product-is-going-to-fail/

#startup #products #saas #ProductManagement #JobsToBeDone #jtbd #leadership #startups

Let me show you how to use #JobsToBeDone (#JTBD) to facilitate the two-way #negotiations between #leadership and #ProductTeams that allows for managing by #outcomes.

https://www.designative.info/2022/03/10/managing-by-outcomes-and-jobs-to-be-done/

#Agile #BusinessDecisions #ClaytonChristensen #Collaboration #ConsumerBehavior #CreativeProcess #DesignDecisions #DesignStrategy #Facilitation #JoshSeiden #LeanUX #OutcomesOverOutputs #ProblemFraming #ProductDefinition #ProductManagement #PsychologicalSafety #SharedUnderstanding #Visioneering #OKR

Check out this innovation! A two spouted-bottle!

Sometimes, when we invent new tech, we turn to something like this bottle’s second spout: it works, but it’s off-putting, inelegant, of poor taste.

But I’m more concerned with all the times we filter our innovations for elegance over practicality, because we constrain our thinking.

That’s why I’m digging coming to places like this. You don’t see weird innovations like this in North America.

#innovation #uxdesign #ux #design #jtbd #JobsToBeDone

Look who’s back: Bob #JTBD Moesta:

- with series 2 of The Circuit Breaker podcast 🎙️
https://overcast.fm/+4w97SoTKA

- and a playlist of short videos
https://youtube.com/playlist?list=PLCKq3ltp4hWrACIKzz661hOKi-p8wbsAO

#JobsToBeDone #Innovation #Learning

Look who’s back: Bob #JTBD Moesta:

- with series 2 of The Circuit Breaker podcast 🎙️
https://youtube.com/playlist?list=PLCKq3ltp4hWrACIKzz661hOKi-p8wbsAO

- and a playlist of short videos
https://youtube.com/playlist?list=PLCKq3ltp4hWrACIKzz661hOKi-p8wbsAO

#JobsToBeDone #Innovation #Learning

In this post, I make the case that #JobsToBeDone work as a great “exchange” currency to facilitate #strategy discussions around #value between #designers, #BusinessStakeholders, and #technology people, sharing some lessons I’ve learned on how to use the methodology to engage the #stakeholders and influence #BusinessDecisions that drive #ProductVision forward.

https://www.designative.info/2022/02/06/bringing-business-impact-and-user-needs-together-with-jobs-to-be-done-jtbd/

#ClaytonChristensen #ContextualInquiry #DesignDecisions #DesignStrategy #JTBD #UserResearch #ProductManagement

...so that's my thread.

And if you'd like to read up more on the framework behind this model, check out the articles I wrote on sharpen.page on buyer psychology:

https://sharpen.page/articles

#jtbd #jobs-to-be-done #JobsToBeDone #ProductMgmt

Here's a great new interview with the one & only Bob Moesta! Bob co-created the Jobs to be Done Framework & recently released a new book "Learning to Build" which will make you better innovators.

Find it on your podcast app or the link below & remember to share!

https://www.oneknightinproduct.com/bob-moesta

#productmanagement #jobstobedone #innovation #startups #entrepreneur #podcast

Quick #JobsToBeDone thought experiment - improve a wine delivery service.
- Gifting
- Surprise me mode
- Snack matching upsell
- Sliding scale to balance alcohol bottles with interesting soft drinks
- AA-affiliated giving up service.

JTBD is too radical for most businesses.

Quick #JobsToBeDone thought experiment - improve a wine delivery service.
- Gifting
- Surprise me mode
- Snack matching upsell
- Sliding scale to balance alcohol bottles with interesting soft drinks
- AA-affiliated giving up service.

JTBD is too radical for most businesses.

Not only does it surface prioritisation discussions about problems, #JobsToBeDone #UserStories or features but also t delivery approach, relationships with stakeholders, tech challenges and more 🧮

2/n