They Yassified Baskerville. :(
#FontDesign #typefaces #yassification #jonnyive
//www.fastcompany.com/90888571/jony-ive-spent-the-last-4-years-perfecting-his-typeface-heres-why-hell-never-be-done

Finally, @verbosus is interviewed about his work on the typeface for LoveFrom, (the company founded by Jonny Ive and Marc Newson, with contributions from Peter Saville). The article explains how the typeface represents the studio’s identity, both visually and as its first archetypal product. https://www.fastcompany.com/90888571/jony-ive-spent-the-last-4-years-perfecting-his-typeface-heres-why-hell-never-be-done (cc @gruber)

#Apple #TypeDesign #JonnyIve #IdentityDesign #Branding #Typography #PeterSaville