I turned this thread into a full #newsletter post (and expanded on it):

https://www.admdnewsletter.com/p/marketing-to-feel-alive

#Marketing #content #KalynaMarketing

Posted a new #video:

How often do you think about the ways your marketing campaigns could fail? What if you did?

We try to think that all of our work will be successful and often avoid planning for those worst-case scenarios... But once we get past the unpleasant nature of imagining failure we get something much more valuable. An ability to prepare for and mitigate risks.

https://youtu.be/-dxKwKCPK4Y

#marketing #content #marketingStrategy #KalynaMarketing