from "The Kearney CFX 2023 report: consumers don’t know and brands don’t act":

"A recent Kearney Consumer Institute (KCI) survey of consumers in Italy, France, and the United States clearly shows a lack of education on sustainability when it comes to buying and disposing of fashion products. Almost half of respondents could not say whether virgin materials are better or worse than recycled/upcycled ones, and 30 to 40 percent either weren’t aware they could return clothes for recycling/upcycling or didn’t know how to do it. No surprise then that most consumers would rather donate clothes or share them with friends and family (see figure 1). In the best scenario those clothes are used again, but more often they end up in a closet until it’s time for the next donation. Even the secondhand resale market is not developed as much as it could be."

https://www.kearney.com/industry/consumer-retail/article/-/insights/the-kearney-cfx-2023-report-consumers-don-t-know-and-brands-don-t-act

#fashion #clothing #clothes #environment #pollution #recycling #sustainability #consumers #ClimateCrisis #ClimateChange #climate #KearneyConsumerInstitute #KCI

from "The Kearney CFX 2023 report: consumers don’t know and brands don’t act":

"A recent Kearney Consumer Institute (KCI) survey of consumers in Italy, France, and the United States clearly shows a lack of education on sustainability when it comes to buying and disposing of fashion products. Almost half of respondents could not say whether virgin materials are better or worse than recycled/upcycled ones, and 30 to 40 percent either weren’t aware they could return clothes for recycling/upcycling or didn’t know how to do it. No surprise then that most consumers would rather donate clothes or share them with friends and family (see figure 1). In the best scenario those clothes are used again, but more often they end up in a closet until it’s time for the next donation. Even the secondhand resale market is not developed as much as it could be."

https://www.kearney.com/industry/consumer-retail/article/-/insights/the-kearney-cfx-2023-report-consumers-don-t-know-and-brands-don-t-act

#fashion #clothing #clothes #environment #pollution #recycling #consumers #KearneyConsumerInstitute #KCI