Parents are increasingly buying toys and games for themselves (BBC News)

Analysts NPD said more than one in four toys and games bought last year went to adults and teenagers

So-called kidults may be spending their limited disposable income on puzzles rather than nights out

https://www.bbc.co.uk/news/business-64386885

#toys #retail #business #NPD #family #kidults #BTHA #ToyFair #LondonToyFair

Il mercato dei giocattoli vale circa 100 miliardi di dollari all'anno. Ma se guadagna tanto lo si deve anche ai giochi pensati per i #Kidults, gli adulti che non vogliono smettere di sentirsi un po' bambini.
Lo racconto oggi su @LaRagione_eu@twitter.com di @DavideGiac@twitter.com e @fulviogiuliani@twitter.com

Who wants to grow up anyway? 'Kidults' swelling the toy markets coffers - https://fantha.news/r3qog #StarWars #FanthaTracks @NBCNews@twitter.com #kidults

Erwachsene, die Lego spielen werden neuerdings als #Kidults gekennzeichnet. Auge @WielandAlge@twitter.com https://www.cnbc.com/2022/12/19/kidults-biggest-sales-driver-toy-industry.html

Adults are buying toys for themselves, and it’s the biggest source of growth for the industry (CNBC)

“Kidults” have a great fondness for cartoons, Star Wars and Lego

These kids at heart are responsible for one-fourth of all toy sales annually

https://www.cnbc.com/2022/12/19/kidults-biggest-sales-driver-toy-industry.html

#toys #business #retail #StarWars #Lego #AFOL #Kidults

Adults are buying toys for themselves, and it’s the biggest source of growth for the industry (CNBC)

“Kidults” have a great fondness for cartoons, Star Wars and Lego

These kids at heart are responsible for one-fourth of all toy sales annually

https://www.cnbc.com/2022/12/19/kidults-biggest-sales-driver-toy-industry.html

#toys #business #retail #StarWars #Lego #AFOL #Kidults

#Kidults are the biggest sales driver for the toy industry

https://www.cnbc.com/2022/12/19/kidults-biggest-sales-driver-toy-industry.html

#Kidults are the biggest sales driver for the toy industry

https://www.cnbc.com/2022/12/19/kidults-biggest-sales-driver-toy-industry.html

Adults are buying toys for themselves, and it’s the biggest source of growth for the industry

https://www.cnbc.com/2022/12/19/kidults-biggest-sales-driver-toy-industry.html

#toys #kidults