🇸🇦 “Taking people where they have never been before” - Garry Cook on leading @SPL/@SPL_EN ambitious expansion plans for Saudi football. A great way to start #LeadersAD Day 2.

The #NBA store in Abu Dhabi? Yes, please! A great fan experience in its own right, including a small half-court with a stand - yes, really… #sportsbiz #LeadersAD

🇮🇹 “We are a media, entertainment company - not merely to schedule fixtures.” @SerieA_EN CEO Silvio De Siervo kicks of his #LeadersAD talk by outlining regional expansion plans via their new bureau here in Abu Dhabi, the league’ second int’l office after New York. @LeadersBiz