Dread Aversion Bias: Dreading yields double the emotional impact of savoring.

(And just to kick us while we're down, a corollary cognitive bias: losses yield double the emotional impact of gains.)

https://en.wikipedia.org/wiki/List_of_cognitive_biases

#CognitiveBiases #LifeIsPain

@melizjs Gruyère sur baguette #LifeIsPain