Lukas Bärfuss über Sprache als Machtmittel

«Mit dem Ende der Privatheit verschwindet die private Sprache. Heute kann alles von allen zu jeder Zeit veröffentlicht werden.

In einem privaten Austausch mag es ein Verständnis geben, wie ein gewisser Begriff gemeint war. Aber die Öffentlichkeit urteilt nicht nach dem Gemeinten, sie urteilt nach dem Gesagten.»

https://www.blick.ch/meinung/lukas-baerfuss-ueber-sprache-als-machtmittel-die-ungeschriebenen-gesetze-id18306305.html

#sprache #kommunikation #mariellapetrignitraduzioni

Climate crisis could be ‘final nail in the coffin’ for half of all surviving languages, say linguists, as coastal communities are forced to migrate

#language #indigenouslanguages #climatecrisis #climatechange #mariellapetrignitraduzioni

https://www.theguardian.com/environment/2023/jan/16/linguists-language-culture-loss-end-of-century-sea-levels-rise?ref=refind

In a time when robots and AI become more prevalent, it’s more important than ever to write emails with a human touch.

#writing #writingtips #email #businesswriting #mariellapetrignitraduzioni

https://inboxcollective.com/5-writing-tips-human-ai-chatbot/?ref=refind

«Letzte Woche ist eine Liste der Universität Stanford an die Medien gelangt: Unter dem Titel «Elimination of Harmful Language Initiative» hat das IT-Department der Hochschule über hundert Wörter und Wendungen zusammengetragen, die nicht mehr zu gebrauchen seien.

In der Mehrheit geht es um Alltagswörter wie zum Beispiel «crazy»: Dieses Adjektiv trivialisiere die Erfahrungen von Menschen mit psychischen Problemen.»

#sprache #kommunikation #mariellapetrignitraduzioni

https://www.nzz.ch/feuilleton/woerter-verbieten-und-phrasen-produzieren-beides-stoert-das-denken-ld.1718873

2022 has brought back some of our worst nightmares: war in Ukraine, high inflation, the risk of recession.

For 2023 I wish you all peace, prosperity and more acts of kindness and affection than ever before.

#christmas #merrychristmas #newyear #happynewyear #mariellapetrignitraduzioni

Wörterbücher versuchen eine neue Definition der Geschlechter zu etablieren

Neue Bedeutungen von «Frau» und «Mann» schliessen Transpersonen mit ein: Der «Cambridge Dictionary» will so die Wirklichkeit abbilden.

#sprache #gender #mariellapetrignitraduzioni

https://www.nzz.ch/feuilleton/cambridge-dictionary-erweiterte-definition-von-frau-und-mann-ld.1717757?mktcid=smsh&mktcval=LinkedIn

I love Johnson’s articles on language in The Economist. So, I was surprised at his superficial experiment of taking a single sentence and translating it into French and then back to English using Google Translate to make generalizations about the future of translation.

I wonder why such superficial articles about translation are so frequent in the media. Maybe translators should write about it themselves.

#translation #machinetranslation #mariellapetrignitraduzioni

https://www.economist.com/culture/2022/11/30/the-translator-of-the-future-is-a-human-machine-hybrid?utm_medium=social-media.content.np&utm_source=twitter&utm_campaign=editorial-social&utm_content=discovery.content

How The Maltese Language Won The Battle Between English And Italian

The rivalry between Maltese sympathies to the UK and Italy has deep roots in Malta’s history.

Before the arrival of the British, Italian was the official language in Malta.

During World War II Maltese replaced Italian as the language of the Law Courts, and became a requirement for employment in the Civil Service.

#language #italian #maltese #history #mariellapetrignitraduzioni

https://lovinmalta.com/news/how-the-maltese-language-won-the-battle-between-english-and-italian/

“Linguists, logicians, and philosophers, for at least the first half of the 20th century, resisted the idea that language is in the brain.

It took an entire century — from around 1860 to 1960 — for the ideas that language is in the brain and that language is a calculus to meet, for neurology and linguistics to blend into neurolinguistics.”

#language #linguistics #neurolinguistics #mariellapetrignitraduzioni

https://thereader.mitpress.mit.edu/finding-language-in-the-brain/?fbclid=IwAR14U4qTls91it1_N5ac0QdVAC7DW22qwdiTq-4zhtxGOX_RzYn1fwkaEbk

When entering different markets, brands conduct research to make sure they are appealing there.

Occasionally, however, something gets overlooked – leading to some hilarious linguistic gaffes.

Such as...

KFC’s ’Eat your fingers off.’

Moral of the story:

Choose your translators well when going global.

#marketing #globalization #translation #mariellapetrignitraduzioni

https://www.thedrum.com/news/2022/10/10/lost-translation-10-times-brands-got-it-wrong-when-going-global?utm_campaign=meetedgar&utm_medium=social&utm_source=meetedgar.com