Choose your events wisely. 🦉 

Use this framework to determine sponsorship ROI👇🏻

🤑 MAX MONEY BACK

✅ ICPs + target accounts are definitely attending

✅ Nearly all your main competitors are sponsoring

✅ Marketing has bandwidth to execute an event brand

✅ New product features align perfectly with the audience

✅ Customers are ready & willing to present case studies

🚯 TOTAL WASTE

❌ Senior leadership isn’t supportive or attending

❌ Staffing is insufficient to provide full coverage

❌ No opportunities to leverage your partners + VCs

❌ Sales can’t commit to setting meetings with execs

❌ The event itself is designed to run your budget dry

From selection to setting strategy, the latest #MarketingCake Recipe shows how to get the most back from those ever-present, increasingly expensive events:

https://cake.kristinides.com/p/marketing-recipe-events

#saas #marketing

New content just {🍋} dropped!

#MarketingCake talks all things campaigns. 🍰

Campaigns are my fundamental ingredient and make your life easy when done well.

Plus, grab my free #Notion #template for a #SaaS campaign!

https://cake.kristinides.com/p/marketing-ingredient-campaigns

When I got into demand gen, I followed my MQLs. ✨ 💎

Every. Single. One. 🙋🏻

I watched their journeys, from the initial search keywords to clicks across the website, a return visit (maybe even assisted by a retargeting ad!) and finally, to a sweet conversion. 🍬

I tracked, measured and analyzed:

🔍 Conversion-driving Google search terms

🤑 Highest ROI PPC campaigns + keywords

🏫 The impact of informational, ungated campaigns

🧑🏻‍💻 Demographics + audience characteristics

So, I was always able to answer:

📈 How close—or far—we were from revenue targets

🌎 What sales territory needed extra help generating leads

💻 The keywords that were consistently converting SALs

❓What experiments we should try next in Google Ads

It’s easier to generate pipeline when your ads align with your sales motion. Get the instructions in Marketing Cake’s Recipe for Google Ads👇🏻

https://cake.kristinides.com/p/marketing-recipe-google-ads

#marketingcake #saas #ppc

Fresh content is on the cooling rack at Marketing Cake! 🍰

Get the complete recipe to align your Google Ads account to your B2B SaaS growth goals.

#saas #marketing #b2b #googleads #ppc #demandgen #marketingcake

https://cake.kristinides.com/p/marketing-recipe-google-ads?utm_source=social&utm_medium=mastodon&utm_campaign=google-ads

Finally, FINALLY getting my banger of a Google Ads blog post on #MarketingCake🧁 out this weekend. Here's a few scraps left on the #Midjourney #AI floor as I created the feature image.