It's strange that market researchers are hesitant to change their tracker questionnaires when consumers, society, and the world change every day. I'd much rather drop the norms and collect the right data over keeping the norms of bad data. This post explains a bit more.

#Trackers #MRX #Questionnaires #Surveys #MarketingResearch #MarketingMaston #MastodonMarketing #Marketing

https://e2eresearch.com/home/trackers-suck-heres-how-to-fix-them-and-generate-more-actionable-valid-research-results/?ref=MA_EE