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Dr. B Learned Hand · @DrSundarb
41 followers · 320 posts · Server sciences.social


“ package provides a set of tools for designing surveys and conducting power analyses for choice-based conjoint survey experiments in R. Each function in the package begins with cbc_ and supports a step in the following process for designing and analyzing surveys:

This guide walks through each step of this design process.”
jhelvy.github.io/cbcTools/arti

#r #rstats #conjoint #marketingresearch

Last updated 1 year ago
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E2E Research: Qual & Quant · @E2Eresearch
331 followers · 502 posts · Server mastodon.social

How can you become an indispensable marketing researcher? This NewMR webinar sharess lots of helpful tips and examples to get you on the right path! e2eresearch.com/home/newmr-web

#marketing #branding #careergrowth #personalbranding #mrx #marketreseach #marketingresearch

Last updated 2 years ago
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Dr Michelle · @nerdoscientist
30 followers · 13 posts · Server qoto.org
‘Immature biometric technologies could be discriminating against people’ says ICO in warning to organisations

Who is talking about what I'm going to call ?
There's suddenly an influx of criticism of for research in & .

I feel like I've been beating that drum for years. But the new report (ico.org.uk/about-the-ico/media) seems to be driving the latest craze.

I feel people are missing the point though. It's not the tools. It's the people and their overestimation of for use .

Who's with me?

#neuroscience #psychology #facialcodinggate #facialcoding #marketingresearch #consumerresearch #emotion #ico #ai #emotionresearch

Last updated 2 years ago
Original post

Dr Michelle · @nerdoscientist
30 followers · 13 posts · Server qoto.org
‘Immature biometric technologies could be discriminating against people’ says ICO in warning to organisations

Who is talking about what I'm going to call ?
There's suddenly an influx of criticism of for research in & .

I feel like I've been beating that drum for years. But the new report (ico.org.uk/about-the-ico/media) seems to be driving the latest craze.

I feel people are missing the point though. It's not the tools. It's the people and their overestimation of for use .

Who's with me?

#ico #ai #marketingresearch #consumerresearch #emotionresearch #facialcodinggate #emotion #facialcoding

Last updated 2 years ago
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E2E Research: Qual & Quant · @E2Eresearch
308 followers · 408 posts · Server mastodon.social

It's strange that market researchers are hesitant to change their tracker questionnaires when consumers, society, and the world change every day. I'd much rather drop the norms and collect the right data over keeping the norms of bad data. This post explains a bit more.

e2eresearch.com/home/trackers-

#trackers #mrx #questionnaires #surveys #marketingresearch #marketingmaston #mastodonmarketing #marketing

Last updated 2 years ago
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Erik Bengtson 🌍 · @bengtson
3 followers · 1 posts · Server zirk.us

#introduction #rhetoric #climate #marketingresearch #greenwashing #plato #aristotle #isocrates #cicero #quintilian #ernstcassirer #rolandbarthes #communicationtheory #communicationscholar #composition #humanities #semiotics #semiology #myth #pragmatism

Last updated 2 years ago
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Tom Novak · @tomnovak
20 followers · 19 posts · Server vis.social
The Washington Post - ‘Opening the gates of hell’: Musk says he will revive banned accounts

When you teach , sampling is one of the subjects most likely to put students to sleep. So you need good examples.

Well, now I have some very good worst practice examples of how NOT to conduct marketing research.

Because of this kind of crap , many people think that marketing research is the same as .

It's not.

washingtonpost.com/technology/

#propaganda #poll #marketingresearch

Last updated 2 years ago
Original post

Tom Novak · @tomnovak
20 followers · 19 posts · Server vis.social
The Washington Post - ‘Opening the gates of hell’: Musk says he will revive banned accounts

When you teach , sampling is one of the subjects most likely to put students to sleep. So you need good examples.

Well, now I have some very good worst practice examples of how NOT to conduct marketing research.

Because of this kind of crap poll, many people think that marketing research is the same as propaganda.

It's not.

washingtonpost.com/technology/

#marketingresearch

Last updated 2 years ago
Original post

E2E Research: Qual & Quant · @E2Eresearch
155 followers · 331 posts · Server mastodon.social
E2E Research Services Pvt. Ltd - What are customer personas and why does your brand growth depend on them? - E2E Research Services Pvt. Ltd %

#branding #marketing #personas #insights #consumerinsights #customerinsights #marketingresearch

Last updated 2 years ago
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E2E Research: Qual & Quant · @E2Eresearch
155 followers · 331 posts · Server mastodon.social

I regularly wonder what the state of the industry would be if everyone who wrote questionnaires put the participant's needs first and the researcher's needs second. I'm positive we wouldn't be struggling with 5% completion rates.

#marketingresearch #marketresearch #participantengagement #consumerresearch #customerresearch #cx

Last updated 2 years ago
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Annie (She/They) · @AnniePettit
1066 followers · 680 posts · Server mas.to

#disabledinmrx #disabledininsights #disabledinmarketresearch #blackinmrx #blackininsights #blackinmarketresearch #mrx #insights #marketingresearch #alphabetmafia #Canada #customerinsights #consumerinsights #marketresearch #women #deaf #disabled #brown #black #indigenous

Last updated 2 years ago
Original post