Is science the right approach to convince consumers to buy products?
New research find that invoking science in marketing hedonistic products can backfire.
#Marketing #ConsumerBehavior #MarketingScience #DigitalMarketing #Copywriting #Advertising
https://www.linkedin.com/pulse/get-your-science-out-here-consumers-tod-maffin
#marketing #consumerbehavior #marketingscience #digitalmarketing #Copywriting #advertising
Neuroscience And Marketing
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As an independent creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years.
#marketingscience #soulfulmarketing #marketingpsychology
Click here :- https://podcasts.apple.com/us/podcast/soul-science/id1614094981
#marketingpsychology #soulfulmarketing #marketingscience
Soul Science Radio
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As an independent creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years.
#marketingscience #soulfulmarketing #marketingpsychology #marketingstrategy #neuroscienceandmarketing
Click here :- https://podcasts.apple.com/us/podcast/soul-science/id1614094981
#neuroscienceandmarketing #marketingstrategy #marketingpsychology #soulfulmarketing #marketingscience
On today’s show:
🔹 #LinkedIn adds more #advertising targeting criteria
🔹 #MarketingScience: Coupons earned with a friend drive more sales
🔹 #BeReal still has potential for advertisers, but its hype period is over
🔹 Creating content just got easier with #TikTok’s Sounds for Business
🔹 #Reddit now lets you search comments within a post
🔹 #Gmail’s client-side encryption is now available to more businesses
🔹 #Google Pixel phones are crashing after watching a clip on #YouTube
https://todayindigital.com/
#youtube #Google #gmail #reddit #tiktok #BeReal #marketingscience #advertising #linkedin
The secret to having consumers redeem your coupons?
Have them bring a friend.
#marketingscience #marketing #retail #couponing #ecommerce #digitalmarketing
https://www.linkedin.com/pulse/coupon-marketing-more-effective-friends-tod-maffin
#marketingscience #marketing #retail #couponing #ecommerce #digitalmarketing
Behavioral Marketing Podcast
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As an independent creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years.
#marketingscience #soulfulmarketing #marketingpsychology #marketingstrategy #neuroscienceandmarketing
Click here :- https://podcasts.apple.com/us/podcast/soul-science/id1614094981
#neuroscienceandmarketing #marketingstrategy #marketingpsychology #soulfulmarketing #marketingscience
Marketing measurement
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As an independent creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years.
#marketingscience #soulfulmarketing #marketingpsychology
Click here :- https://podcasts.apple.com/us/podcast/soul-science/id1614094981
#marketingpsychology #soulfulmarketing #marketingscience
Marketing creativity podcast
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As an independent creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism.
https://podcasts.apple.com/us/podcast/soul-science/id1614094981
#marketingscience #soulfulmarketing #marketingpsychology #marketingstrategy
#marketingscience #soulfulmarketing #marketingpsychology #marketingstrategy
Es difícil encontrar tus pasiones y poder vivir de ellas. A nosotros en la agencia nos encanta la comunicación, el marketing y los eventos. Pero muchas veces nos encontramos con clientes que no viven de su pasión, nos da mucho dolor ver eso. ¿Vives de tu pasión?
#marketing #business
#marketingscience #marketresearch
#consumerbehavior #consumerengagement
#ux #c× #consumerbehaviour
#consumerbehaviorresearch
#marketingcoach
#marketingtip #marketingideas
#marketinglife #marketingdigital360
#marketingconsultant #marketingblog
#marketingplan #marketingsolutions
#marketingsocial #marketingmind
#marketingadvice #marketingdigital
#marketing101 #marketingexpert
#digitalmarketing
#marketing #business #marketingscience #marketresearch #consumerbehavior #consumerengagement #ux #c #consumerbehaviour #consumerbehaviorresearch #marketingcoach #marketingtip #marketingideas #marketinglife #marketingdigital360 #marketingconsultant #marketingblog #marketingplan #marketingsolutions #marketingsocial #marketingmind #marketingadvice #marketingdigital #marketing101 #marketingexpert #digitalmarketing
Marketing automation
Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As an independent creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years.
https://podcasts.apple.com/us/podcast/soul-science/id1614094981
#marketingscience #soulfulmarketing #marketingpsychology #marketingstrategy #neuroscienceandmarketing
#marketingstrategy #soulfulmarketing #neuroscienceandmarketing #marketingpsychology #marketingscience
On today’s show (releases at 4pm PT):
🐛 A bug on #Facebook's ad platform might be messing up your creative
🔐 A big #brandsafety update on #GoogleAds
🚩 #Twitter doubles-down on its controversial content relaxations
👨💻 #AppDevelopers are flocking to #Mastodon
👀 #TikTok's CEO has been called to the principal's office
✨ ...and much more!
https://todayindigital.com/
#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience
#marketingscience #business #mediabuying #ads #advertising #agencylife #adagency #retail #marketingnews #marketing #metaads #facebookads #tiktok #Mastodon #appdevelopers #Twitter #googleads #brandsafety #facebook
#Twitter doubles-down on becoming the platform that's totally cool with extremist, brand unsafe content.
#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience #brandsafety
https://www.linkedin.com/pulse/twitter-just-cant-help-itself-any-more-tod-maffin
#twitter #facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience #brandsafety
On today’s show (releases at 4pm PT):
🚀 #Meta's #Reels are gaining traction
📝 #Instagram launches lead forms for #B2B
☑️ #Twitter's new "Verified Views"... aren't
🌌 A bug at #YouTube has disrupted the space-time continuum
https://todayindigital.com/
#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience
#marketingscience #business #mediabuying #ads #advertising #agencylife #adagency #retail #marketingnews #marketing #metaads #facebookads #youtube #Twitter #b2b #instagram #reels #meta
If #Meta's good at anything, it's copying its competition. And now, its #TikTok clone (#Reels) is starting to gain traction.
https://www.linkedin.com/pulse/call-comeback-tod-maffin
#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience
#meta #tiktok #reels #facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience
On today’s show (releases at 4pm PT):
🌊 Meta tries to stem the TikTok content tide
🎓 New #Meta certifications coming
📰 #Substack's new invite-only #newsletters
👋 #Meta's Ad Set Inspect tool is gone
⛔ #TikTok's new update blocks DMs
👌 The solution for #Twitter impersonation? Just change the font!
https://todayindigital.com/
#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience
#marketingscience #business #mediabuying #ads #advertising #agencylife #adagency #retail #marketingnews #marketing #metaads #facebookads #Twitter #tiktok #newsletters #substack #meta
It was supposed to be so simple — so why has #TikTok's plan to share ad revenue with its creators bombed so spectacularly?
https://www.linkedin.com/pulse/tiktoks-ad-revenue-plan-dont-jiggle-tod-maffin
#creators #creatoreconomy #tiktokpulse #tiktokads #marketing #marketingnews #advertising #ads #mediabuying #business #marketingscience
#tiktok #creators #creatoreconomy #tiktokpulse #tiktokads #marketing #marketingnews #advertising #ads #mediabuying #business #marketingscience
On today’s show (releases at 4pm PT):
🕵️ #Meta will help you track down brand copycats
💣 #TikTok's ad revenue sharing plan is bombing
🚨 #Advertisers continue to stay away from #Twitter
🤖 The two approaches being taken with #GenerativeAI
👀 #LinkedIn's good numbers, and bad forecast
https://todayindigital.com/
#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience
#marketingscience #business #mediabuying #ads #advertising #agencylife #adagency #retail #marketingnews #marketing #metaads #facebookads #linkedin #generativeai #Twitter #advertisers #tiktok #meta
On today’s show (releases at 4pm PT):
🔦 Got a flashlight? You've just increased sales
🖥️ #WhatsApp for Boomers
🎯 Big change in #Disney ad targeting
📉 #Agencies brace for a slow year ahead
💼 #LinkedIn's going to give you up
🆕 A big update for Yoast SEO
✨ ....and more!
https://todayindigital.com/
#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience
#marketingscience #business #mediabuying #ads #advertising #agencylife #adagency #retail #marketingnews #marketing #metaads #facebookads #linkedin #agencies #disney #whatsapp
Got a flashlight?
You've just increased your product sales.
#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience #sales
https://www.linkedin.com/pulse/shiny-happy-products-tod-maffin
#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience #sales
On today’s show (releases at 4pm PT):
💸 #MarketingScience says this one change will make your products sell better
⚰️ Twitter's new 'For You' feed #algorithm is killing engagement
📉 #Twitter has lost 40% of its daily revenue... and 500 of its top advertisers
🤝 #Mastodon is starting to get big platform support (#Buffer)
👀 Has #AmazonPrime started to level out?
🍿 #Netflix's new ads platform struggles to gain traction.
https://todayindigital.com/
#agencylife #adagency #retail #marketingnews #marketing #netflix #amazonprime #buffer #Mastodon #Twitter #algorithm #marketingscience