McKinsey & Company · @McKinsey
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Modern marketing: Six capabilities for multidisciplinary teams
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https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/modern-marketing-six-capabilities-for-multidisciplinary-teams
#BigData #DigitalStrategyAndOrganization #Multichannel #MarketingStrategy #MarketingSpendingEffectivenessAndRoi #MarketingOrganization #DigitalMarketing #CustomerLifecycleManagementAndCrm #CustomerExperienceAndLoyalty #ConsumerInsights #Cmo #BrandingAndBrandStrategy #GrowthMarketingN#38;SalesInsights
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