"While Apple’s advertising business is rapidly growing, Google will still be Google. The company owns the world’s largest browser and search engine, and a huge advertising network. Topics might differ from FLoC, but it’s purpose remains the same: to maintain Google’s control over the ads we see."
#MattBurgess, 2022
https://www.wired.co.uk/article/google-floc-cookies-chrome-topics
#mattburgess #surveillancecapitalism #ads #cookies #google #floc #topics
"While Apple’s advertising business is rapidly growing, Google will still be Google. The company owns the world’s largest browser and search engine, and a huge advertising network. Topics might differ from FLoC, but it’s purpose remains the same: to maintain Google’s control over the ads we see."
#MattBurgess, 2022
https://www.wired.co.uk/article/google-floc-cookies-chrome-topics
#mattburgess #surveillancecapitalism #ads #cookies #google #floc #topics