Analyzing Modifier Changes

One of the more interesting ways to unpack Google algorithm updates is to look at the changes in traffic to modifiers.

A simple example might be whether you got more or less traffic to terms with 'best' in them.

And I always find it instructive to see which modifiers lost traffic and which modifiers gained traffic.

These are the patterns that can uncover pathways to recovery or additional opportunities.

#SEO #Modifiers #MaybeIShouldIBlogAboutThis