Your KPIs suck.

There I said it. Deep down you know they suck. You know most of them are simple vanity metrics that have no real value for optimizing performance .

But what if AI could help?

There is a growing move towards using AI to select and optimize KPIs.

https://sloanreview.mit.edu/article/improve-key-performance-indicators-with-ai/

#performancfe #kpi #ai #metricsthatmatter

In Digital Marketing, we can measure almost everything. However, among all the metrics we measure, only a few become our KPI and will drive our decisions and budgets.

➡ Selecting the most effective KPI can make the difference between success and failure. Choose the most relevant KPI based on your business goals, marketing strategy, and campaign objectives, not your vanity or comfort zone.

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#kpi #metrics #metricsthatmatter #digitalmarketing