Small scale #luxuries like #hairdressers of #nailbars have usually survived economic turmoil as while people have traded down or reduced their demand for expensive luxuries, they have retained the desire to pamper themselves in small ways.

However, now in the UK the #costoflivingcrisis is so grim (with basic foods nearly doubling in price in a year), it seems many hairdressers are finding hard to keep going.

For 'effective demand' this is a real canary in the mine!
https://www.theguardian.com/business/2023/apr/18/quarter-of-hairdressers-considering-closing-or-scaling-back-businesses