Thinking deeply about how to name things often means going back to the basics. Scientific Variable Ontology (SVO) and connection to variable naming in data frames using a Process_of_Phenomenon (example temperature_of_air). Stoica and Peckham 2019 http://mint-project.info/assets/publications/stoica-peckham-cwm19.pdf #DataScience #NamingOfThings #SciLit