Although it took 2 years to land in an issue of Digital Journalism, it's finally happened! An academic in-lab experimental study reveals that even for motivated audiences, it is much harder to recognize #NativeAdvertising on mobile devices than on computers.

#disinformation

@commodon

@communicationscholars

Free eprints: https://www.tandfonline.com/eprint/XMHBR5V6FRE5UQV7HBSI/full?target=10.1080/21670811.2020.1860783

9/8 Here is an example of one of the campaigns from The New York Times T Brand Studio that is an exhibit in a lawsuit from the Massachusetts Attorney General suing ExxonMobil for “false and misleading” advertising.

#research
#advertising
#NativeAdvertising
#disinformation

https://www.nytimes.com/paidpost/exxonmobil/the-future-of-energy-it-may-come-from-where-you-least-expect.html

5/8 The chapter explains how claims in the native advertising may contradict the actual news reporting of the journalists employed by the news organization that created the native advertising. Research indicates that native advertising often suppresses future news reporting on those sponsoring the campaigns (open access link here: https://ijoc.org/index.php/ijoc/article/view/17824).
Here is another short explainer video on this process: https://www.youtube.com/watch?v=LdpiipsDlbA
#research
#advertising
#NativeAdvertising
#disinformation

4/8 The chapter describes how native advertising also harms journalistic integrity by tarnishing real journalism as illustrated in this short video. https://www.youtube.com/watch?v=-8vFS0Pwc5w

#research
#advertising
#NativeAdvertising
#disinformation

3/8 The chapter also explains that when shared on social media, the required disclosures often disappear as in the example pictured here.

#research
#advertising
#NativeAdvertising
#disinformation

2/8 The chapter reviews troubling effects of “native advertising” – content that mimics the look and feel of news articles often created by brand studios of leading publishers such as The New York Times, The Wall Street Journal, The Guardian, etc. Paid content from brands such as Philip Morris International masquerade as news. The chapter explains how this content frequently deceives audiences even when disclosures are present.

#research
#advertising
#NativeAdvertising
#disinformation

At last week's meeting of the Branded Content Governance Project Reading Group, I was pleased to share my chapter "Native Advertising in Digital News Contexts: Perpetuating the Twenty-first Century Infodemic" in the 2nd edition of Emily West and Matt McAllister's "Routledge Companion to Advertising and Promotional Culture." A 🧵 1/8...

#research
#advertising
#NativeAdvertising
#disinformation

https://www.arts.ac.uk/colleges/london-college-of-communication/research-at-lcc/branded-content-research-hub/branded-content-governance-project

https://www.routledge.com/The-Routledge-Companion-to-Advertising-and-Promotional-Culture/West-McAllister/p/book/9781003124870

Ce qui est bien avec les agences de #Publicité, c'est qu'ils ont les moyens de ne pas lâcher l'affaire et que j'en viens à attendre la suite pour égayer mes journées.

#NativeAdvertising #BrandContent #PubliRédactionnel