Many other factors (e.g. preference for deliberation vs. intuition below) proved to have a significant impact for some groups but not others

Key takeaways:
1) Linear regression provides a misleading picture of factors that matter, especially how much they matter
2) Explanatory power is much greater for those rejecting versus positive towards #cultivatedmeat
3) Food technology #neophobia consistently mattered but much more for those rejecting
/FIN

For the first time on #cultivatedmeat, we employed a (logistic) quantile regression to consider how the relevance of different factors varied by consumer #evaluations.

Just because a factor is influential for those negative does not mean it matters for those more positive.

The only factor that was important across all groups was food technology #neophobia.

Even then, the (negative) influence of this factor decreases as consumers became more positive about #cultivatedmeat 3/

🧵 on our new article on #cultivatedmeat and the role of visual information and food technology #neophobia in #FQAP (Carl-Johan Lagerkvist Hans De Steur)

Given discussions in the media, we wanted to explore whether the focus of images (on laboratory aspects, or presenting #cultivatedmeat in familiar form) made a difference for consumer #evaluations

https://www.sciencedirect.com/science/article/pii/S0950329323001519

New article "First impressions and food technology #neophobia: Examining the role of visual information for consumer evaluations of #cultivatedmeat" out now (open access) in Food Quality and Preference (with Hans De Steur and Carl-Johan Lagerkvist)! 🎉

🧵soon https://www.sciencedirect.com/science/article/pii/S0950329323001519

We also identified indirect effects (via #benefits) of #trust, food tech #neophobia and #environmental beliefs

Behavioral intentions towards #CRISPR were higher for those with greater social trust, stronger environmental beliefs, and less food tech neophobic

As illustrated previously (https://sciencedirect.com/science/article/pii/S0950329321000537), food technology #neophobia emerges as a particularly key factor, one with substantial explanatory power for perceived #benefits and #risks.

More research needed here in near future 😉 4/