Drawing attention to the #LOHAS trend (“Lifestyles of Health and Sustainability”): A good read that delves into how goop, a lifestyle site, incorporates sustainability into its promotional content by seamlessly integrating contextual #commerce, #recommendations and #content with opportunities for consumption. The study highlights the challenge of balancing consumerism and promoting critical cultural citizenship towards #sustainability.

https://journals.sagepub.com/doi/10.1177/14695405231170684

#NetZeroAi #makeaipervasive