#PRTip and #Media observation. #HARO and #JurnoRequest seek original content--a unique slant. One #NewsPeg can be profiled thousands of times, and each article is still unique as #journalists personalize the story with their experience and perspective. Ex: https://www.forbes.com/sites/scottkramer/2023/02/05/this-online-service-preserves-memories-and-friendships