“I think there is something magical that can happen when you take some of the expected nature of television or media, of what we expect is going to happen, and you throw the consumer, the community, the members, the subscribers into that. You give them the freedom to make other things happen.” -@patrickokeefe

▶️https://www.communitysignal.com/the-chief-community-officer-hype-machine/

#OnlineCommunities #NewsProduct #CommunityManagement #NewsMedia #CommunitySignal #CommunityManager #CMGR

“If you build interactive products and kill them after three weeks, it’s hard to prove out anything. It’s hard to build out loyalty. It’s hard to build out a D2C product if you’re not willing to commit.” -@patrickokeefe

▶️ https://www.communitysignal.com/the-chief-community-officer-hype-machine/

#OnlineCommunities #CommunityManagement #InteractiveProducts #CNNPlus #NewsProduct #AudienceEngagement #D2C

“Once you can pinpoint where comments were involved in [converting a viewer to a registered member more likely to subscribe], then that is when you really start to justify spending money to make sure that the comments are of really high quality and they reflect the value that you’re trying to advertise to readers.” -@bassey

▶️ https://www.communitysignal.com/all-the-news-thats-fit-to-print/

#OnlineCommunities #Subscription #Membership #NewsComments #NewsProduct #CMGR #ContentModeration #TrustAndSafety #NewsMedia

hi, i’m marga. i prefer to keep my social media presence personal, so much of what i post isn’t on my public timeline. but on the rare occasion that i post professional updates, here’s my #intro: i’m a #newsproduct manager working at the intersection of #tech #revenue & #multimedia, hoping to find ways to keep the news #business alive & to address the shifting needs of the #rappler #audience with great care & #empathy

Grand ménage de printemps au @nytimes@twitter.com Does This Product Spark Joy? – Times Open https://buff.ly/2VT7bfg #newsproduct #journalism