@nielspflaeging I agree every company is a #social institution. I guess I don't understand the motivation behind why a company would want to adopt #betacodex philosophy, without pressure from #ConsumerDemand ? Business motivation is 99% about #money - #customerDemand is a huge motivation factor. I'm saying: market this to consumers, publish lists of #BetaCodex businesses so consumer can choose them over competition. This will drive #BetaCodex adoption. Snowball effect.
#NewWork #NextGenBusiness

@paulio
I am happy about your comment!

But here is the thing: Every company is a #social institution. Every company in the world!
(I think due to this, the idea of #BCorp is quite ridiculous, or treacherous, in fact.)
Because, again, every organization is a social institution, by "creating value for humans through humans, with humans."

But in order to grasp this reality, we must understand that happiness at work cannot be produced, directly.
#BCorporation #NextGenBusiness #betacodex #NewWork

@nielspflaeging Businesses will not spend time or money reducing employee misery unless there's something in it for them, such as #consumerDemand requiring it or reduced #profit without it. Consumers can direct their spending towards businesses who practice #ConsciousCapitalism or #BCorp to achieve this: https://www.google.com/search?q=conscious+capitalism+businesses

#BCorporation #WinWin #NewBusiness #FutureOfBusiness #NextGenBusiness #betacodex #NewWork #FutureOfWork