TIL New Mexico has an official State Question (it's "Red or green?"), which refers to one's preference in chile peppers. Now there's an effort to designate the scent of roasting chiles as the official State Aroma, apparently the first U.S. state to establish such a thing.

If this catches on more widely, we could be seeing (smelling?) other states touting their own unique pungent essences ... and the mind reels.

#marketing #senseOfSmell #olfactory #OfficialStateAroma

https://www.theguardian.com/us-news/2023/feb/01/new-mexico-official-aroma-chile-peppers