Help me out #hivemind - I'm trying to figure out how an organisation that has published three videos on #YouTube in six weeks, none on mainstream topics and none with more than 1000 likes, has added 1 million subscribers in that time. It's sometimes gained 100,000 subscribers in three days!

None of this org's other social media accounts - across X, Facebook, Insta and LinkedIn - have more than 1500 followers.

Am I horribly cynical to suspect #fraud or #paidsocial subscriber acquisition?