There are lots of techniques for creating market research surveys that are engaging for participants and will encourage them to answer carefully and truthfully. This post shares a few techniques you can consider. https://e2eresearch.com/home/8-engaging-question-types-to-improve-participants-survey-taking-experience/?ref=GRPPE_MAE2E_EE
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I regularly wonder what the state of the #MarketingResearch industry would be if everyone who wrote questionnaires put the participant's needs first and the researcher's needs second. I'm positive we wouldn't be struggling with 5% completion rates.
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