@jasonchaas

Congratulations, proof positive that as with everything in wine, it's about the story as much as the drop itself.

#tablascreek #wine #boxwine #patelindetablas #winebusiness

One year ago at #TablasCreek we released our first-ever box of #wine: the Patelin de Tablas Rosé. I was hoping it would go fast and in my best-case scenario we'd sell out in a week. We sold out in 4 hours and I got to spend the next week replying to disappointed customers. So this year we made about 3x as many boxes.

Looks like maybe I underestimated. We released the new vintage this morning and have already sold 60% of the total we made. Bonkers.

#BoxWine #PatelinDeTablas #WineBusiness