"The addition of "extinguish" in the phrase "embrace, extend and extinguish" was first introduced in the United States v. #Microsoft Corp. antitrust trial when then vice president of Intel, Steven McGeady, used the phrase[11] to explain Microsoft vice president #PaulMaritz's statement in a 1995 meeting with Intel that described Microsoft's strategy to "kill HTML by extending it"" https://en.m.wikipedia.org/wiki/Embrace,_extend,_and_extinguish

Microsoft and VMware vet Paul Maritz backs social app built on promise of user privacy - Former VMware CEO and longtime Microsoft executive Paul Maritz is a major investo... - https://www.geekwire.com/2023/microsoft-and-vmware-vet-paul-maritz-backs-social-app-built-on-promise-of-user-privacy/ #paulmaritz #microsoft #bretcox #dellemc #vmware #true #emc