It was a joy to work on this piece with Anne Galperin. As soon as I saw her essay on Betti Haft in @BriarLevit’s book I knew we had to expand on the search for @letterformarchive’s blog. (Sadly, nearly all these women were gone before Anne could interview them. Another reminder to talk to elder designers *now*!) https://letterformarchive.org/news/from-the-collection-the-women-of-photo-lettering/

#TypeDesign #WomenDesigners #Phototype #PhotoLettering #Typography

Narrow-format font catalogs. From condensed, to compressed, to ridiculous. 🤳@laureola
https://www.flickr.com/photos/stewf/52943712051/

#TypeSpecimen #Fonts #Typefaces #FontShop #Lettergraphics #Headliners #PhotoLettering #Linotype

Ed Benguiat, decrying the use of TNT (tight-not-touching) spacing commonly requested by Photo-Lettering customers. As I suspected, this is not a technique professionals like Ed really appreciated because it generally looks like crud.

#PhotoLettering #Phototype #Typography #1970s #1980s #GraphicDesign

When House Industries released a digital version of Photo-Lettering’s Benguiat Montage, they asked its original designer to do a voiceover for a delightful promotional video: https://vimeo.com/358911510

The early uses of Montage that Ed mentions, and many more, are up on Fonts In Use today. https://fontsinuse.com/typefaces/111777/benguiat-montage

#Phototype #PhotoLettering #Fonts #Typography #EdBenguiat #FontsInUse