Can you say "#Bubble_Burst!?" in 2000 ..NOW 2022!
#PART 3
There has always been a massive never-ending pool of third-party Media Buyers/Sellers (Brokers & Re-Brokers) dating back to the late 90's.
We #pioneered and invented RTB (a programmatic #instantaneous_auction) in its #infantile stage when little was known about the #XML feed business model OR what XML acronym stood for.
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#xml #infantile #instantaneous_auction #pioneered #part #BUBBLE_BURST