2/2 But this series (and the idea itself) is far, far low-key compared to CRED's earlier envelope-pushing communication that is usually high-profile either in the use of stars (albeit ones that are not currently 'hot' and are relatively 'cheaper') or media (TV-first).

I really wonder how this series is working for them - an old-world (print, classified) media to promote an in-app, digital bidding game.

#advertising #marketing #printadvertising #classified #classifiedads