@Hamishcampbell @sj_zero

Yes, apparently a lot of #PRManagers and #writers for #politicians know how to write to two audiences at the same time. It's really one of the most #dishonest of skills.

Most of the time it seems to revolve around saying as little as possible and repeating #focusGroup-tested three-word-slogans, but entire speeches can be written that mean different things to different people.