I finally made time to read Predictably Irrational and it's been a rewarding trip down the irrational pathways of our mind.
It's a great way to think about how pricing–especially "free"–has a ton of irrational responses by our very nature. As someone who wants to know what my fast-thinking mind will jump to before my slow-thinking mind gets time to analyze, this it hitting home. If that captures your interest, it's worth a read.
#cognitivepsychology #productmarketing
LinkedIn: Why is it so difficult to guide the evolution of product marketing teams at legacy IT vendors? He’s a candid list of personality traits proven to handicap progress. Yes, we can do better https://bit.ly/3Yh41CY - #ProductMarketing #ChangeManagement #leadership #skills
#productmarketing #changemanagement #leadership #Skills
#ProductMarketing is often misunderstood, underestimated or, worse, totally mismanaged. Companies—whether through ignorance, negligence or plain arrogance—fall prey to common yet destructive mistakes. Here’s ten hard truths.
#digitalmarketing #productmarketing
One of the biggest product marketing fails I see regularly is when companies focus too much on their product features and specs rather than addressing their target audience's needs and pain points. Understanding what your customers really want and how your product can solve their problems is important. Only then can you effectively communicate the value of your product and convert leads into sales.
#productmarketing #marketingfail #targetaudience #customerneeds
#productmarketing #marketingfail #targetaudience #customerneeds
#art #artist #artwork #music #musicians #3d #3dart #3dprints #trip #trips #production #productmarketing
New space "PARTNERS" in NFT COLLECTION WORKS.
#art #artist #artwork #music #musicians #3d #3dart #3dprints #trip #trips #production #productmarketing
Why a marketing message is so important.
Your messaging should communicate "here's where we win," not just a list of "here's what we do." What you do is important, but it shouldn't be the only thing you say. Your marketing message should be aligned with your product roadmap, company priorities, and a specific TAM target.
#productmarketing #marketing #sxsw
Guess what? I'm hiring for a new role! If you love working with developers and have experience working on dev tools in the past and with partners, check out our opening for a Product Marketing Manager:
https://jobs.ashbyhq.com/docker/d96377a1-de85-475b-a11a-1a878a76c0f6?utm_source=qlbognJDNR
#docker #developer #productmarketing #marketing #hiring
Getting your product pricing strategy right http://dlvr.it/Sjx4Dp #MindTheProduct #ProductMarketing #Marketing
#mindtheproduct #productmarketing #marketing
the edge terms are a mess. "edge networking", "distributed edge". Starting to bug my training/product marketing brain
#terminology #productmarketing #efd1
How organisations are supporting product during economic downturn http://dlvr.it/SjsNTS #MindTheProduct #ProductMarketing #Marketing
#mindtheproduct #productmarketing #marketing
Being agile does not mean you can defocus http://dlvr.it/SjcCG2 #MindTheProduct #ProductMarketing #Marketing
#mindtheproduct #productmarketing #marketing
"Announcing Fountainhead Product Marketing"
So awesome for the #ProductMarketing teams who need help esp. to pivot from #Project to #Product & #Engineering to #ProductLedGrowth.
Coz Ken Oestreich (@Fountnhead) is one of the best!
More via @LinkedIn:
https://www.linkedin.com/pulse/announcing-fountainhead-product-marketing-ken-oestreich/
#productmarketing #project #product #engineering #productledgrowth
Marketing starts with understanding your target audience and your market.
#marketing #strategy #research #productmarketing #leadgeneration #branding
#marketing #strategy #research #productmarketing #leadgeneration #branding
Understanding product ops with Taylor Belchak http://dlvr.it/ShyLsc #MindTheProduct #ProductMarketing #Marketing
#mindtheproduct #productmarketing #marketing
Looking to follow people who want to talk about #eventsmarketing #productmarketing #productinvestments
#eventsmarketing #productmarketing #productinvestments
Attn: my #Product #Marketing #ProductMarketing peeps in #AIOps #Observability #O11Y #DevOps etc - incl. from @Splunk, @DataDog @SumoLogic @CloudBees etc.
A mate looking to fill a #job - Senior Product Marketing Manager, AIOps
#product #marketing #productmarketing #aiops #observability #o11y #devops #job
Four growth lessons I’ve learned from the best product managers http://dlvr.it/ShSm9Q #MindTheProduct #ProductMarketing #Marketing
#mindtheproduct #productmarketing #marketing
Are you an awesome PMM interested in helping students navigate their time at university? Join my team and help grow Rate My Professors!
https://www.alticeusacareers.com/job/Long-Island-City-Product-Marketing-Manager-NY-11101/983146700/
#Tech #jobs #productmarketing #productmanagement
How to find out what your customers want by Janet Bumpas http://dlvr.it/ShD4n2 #MindTheProduct #ProductMarketing #Marketing
#mindtheproduct #productmarketing #marketing
Why community-led product development is the new Go-to-market http://dlvr.it/Sh9w8T #MindTheProduct #ProductMarketing #Marketing
#mindtheproduct #productmarketing #marketing