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Matthew Broberg · @mbbroberg

422 followers · 602 posts · Server floss.social

Open media

I finally made time to read Predictably Irrational and it's been a rewarding trip down the irrational pathways of our mind.

It's a great way to think about how pricing–especially "free"–has a ton of irrational responses by our very nature. As someone who wants to know what my fast-thinking mind will jump to before my slow-thinking mind gets time to analyze, this it hitting home. If that captures your interest, it's worth a read.

#CognitivePsychology #ProductMarketing

https://en.wikipedia.org/wiki/Predictably_Irrational

#cognitivepsychology #productmarketing

Last updated 1 year ago

Original post

David H Deans · @dhdeans

4 followers · 101 posts · Server newsie.social

Open media

LinkedIn: Why is it so difficult to guide the evolution of product marketing teams at legacy IT vendors? He’s a candid list of personality traits proven to handicap progress. Yes, we can do better https://bit.ly/3Yh41CY - #ProductMarketing #ChangeManagement #leadership #skills

#productmarketing #changemanagement #leadership #Skills

Last updated 1 year ago

Original post

Alex Jimenez · @AlexJimenez

337 followers · 2836 posts · Server mas.to

#ProductMarketing is often misunderstood, underestimated or, worse, totally mismanaged. Companies—whether through ignorance, negligence or plain arrogance—fall prey to common yet destructive mistakes. Here’s ten hard truths.

#DigitalMarketing

https://www.forbes.com/sites/forbescommunicationscouncil/2023/07/31/ten-hard-truths-about-product-marketing/

#digitalmarketing #productmarketing

Last updated 1 year ago

Original post

Will Kelly · @willkelly

1 followers · 9 posts · Server me.dm

One of the biggest product marketing fails I see regularly is when companies focus too much on their product features and specs rather than addressing their target audience's needs and pain points. Understanding what your customers really want and how your product can solve their problems is important. Only then can you effectively communicate the value of your product and convert leads into sales.

#productmarketing #marketingfail #targetaudience #customerneeds

Last updated 1 year ago

Original post

NFT COLLECTION WORKS · @Darkbass

4 followers · 9 posts · Server arvr.social

Open media

#art #artist #artwork #music #musicians #3d #3dart #3dprints #trip #trips #production #productmarketing
New space "PARTNERS" in NFT COLLECTION WORKS.

https://nftcollectionworks.com/2023/04/13/partners/

[ENG]
https://nftcollectionworks.com/partners

#art #artist #artwork #music #musicians #3d #3dart #3dprints #trip #trips #production #productmarketing

Last updated 2 years ago

Original post

Wesley Faulkner · @wesley83

1199 followers · 482 posts · Server hachyderm.io

Why a marketing message is so important.

Your messaging should communicate "here's where we win," not just a list of "here's what we do." What you do is important, but it shouldn't be the only thing you say. Your marketing message should be aligned with your product roadmap, company priorities, and a specific TAM target.

https://youtu.be/zypdnkcmYjw

#productmarketing #marketing #sxsw

Last updated 2 years ago

Original post

Amy B · @amyg12345

104 followers · 146 posts · Server hachyderm.io

Guess what? I'm hiring for a new role! If you love working with developers and have experience working on dev tools in the past and with partners, check out our opening for a Product Marketing Manager:
https://jobs.ashbyhq.com/docker/d96377a1-de85-475b-a11a-1a878a76c0f6?utm_source=qlbognJDNR

#docker #developer #productmarketing #marketing #hiring