For some of you, it is #SmallBusinessSaturday. For others, it is #NationalCakeDay.

But for those really in the know, it is the annual #PurdueWhoopOnIU day to win the Old Oaken Bucket for another year. 3:30pm EST today. Purdue can also win the Big 10 West with this game! So, fingers crossed (but not when receiving the ball).