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Publishers: What does a successful subscription marketing team look like?

The most successful publishers dedicate marketing teams to growing reader revenue Effective subscriber acquisition and retention are critical for any publisher trying to build a robust reader-revenue stream. Technology, from cl...
https://whatsnewinpublishing.com/publishers-what-does-a-successful-subscription-marketing-team-look-like/

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Playing the reader revenue long game: The Media Roundup

Today’s roundup is brought to you by Esther  At The Seattle Times, 70 percent of revenue now comes from readers I always love looking at how publishers who focused on reader revenue a long time ago are faring now. Those that have been smart are reap...
https://whatsnewinpublishing.com/playing-the-reader-revenue-long-game-the-media-roundup/

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7 lessons for publishers, from 7 different subscription businesses

Whether it’s bicycles, movies, music, software or newspapers: We use all of these on a subscription basis nowadays. The subscription economy is probably one of the most important economic trends of recent decades, which is why I talk to de...
https://whatsnewinpublishing.com/7-lessons-for-publishers-from-7-different-subscription-businesses/

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Times may be tough but luxury sector publishing is booming: The Media Roundup

Today’s roundup is brought to you by Esther  The impact of layoffs on those left behind It’s been yet another brutal January. Yesterday, Dotdash Meredith were reportedly planning to lay off 7% of their staff. I’ve lost count of how many other compa...
https://whatsnewinpublishing.com/times-may-be-tough-but-luxury-sector-publishing-is-booming-the-media-roundup/

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‘Experiment and learn’ with AI: The Media Roundup

Today’s roundup is brought to you by Peter  Report on reviving local news critical of biggest players Echoing our lead newsletter story yesterday, The UK Commons Culture Committee has said the right government support could “revive”...
https://whatsnewinpublishing.com/experiment-and-learn-with-ai-the-media-roundup/

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Local news groups band together for survival: The Media Roundup

Today’s roundup is brought to you by Christopher  Local news groups band together for survival In yesterday’s newsletter Esther noted that the era of billionaire-based philanthropy hasn’t actually served newspapers all that well. That might well be w...
https://whatsnewinpublishing.com/local-news-groups-band-together-for-survival-the-media-roundup/

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The billionaire era in news is fizzling: The Media Roundup

Today’s roundup is brought to you by Esther  Why the billionaire era in news has been a disappointment From the Washington Post to The Atlantic, Time and more, the past decade has seen a number of billionaires riding ‘to the rescue’ of Ame...
https://whatsnewinpublishing.com/the-billionaire-era-in-news-is-fizzling-the-media-roundup/

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Beyond the paywall: Alternative value exchanges between publishers and readers

Collect first-party data, increase ad revenue… here are some alternative ways to get value from your readers Unless you’ve been living under a rock, you’ll have seen (and likely been blocked by) a paywall of some sort. This infamous barricad...
https://whatsnewinpublishing.com/beyond-the-paywall-alternative-value-exchanges-between-publishers-and-readers/

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How to design your subscriber onboarding experience

If publishers properly welcome new users and subscribers, they will stay longer Toolkit’s Jack Marshall defines subscriber onboarding as the process through which new customers are initiated into a subscription or membership product. He said: It’s t...
https://whatsnewinpublishing.com/how-to-design-your-subscriber-onboarding-experience/

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Best paywall examples, in 2023

Here are some of the best paywall examples today, to inspire your own subscription model In this article we look at some of the best examples of publishers employing a paywall in 2023, analyzing the type of model employed and what you can take aw...
https://whatsnewinpublishing.com/best-paywall-examples-in-2023/

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Reuters to create 100 jobs, lessons from 10 years in email, and more: The Media Roundup

Today’s roundup is brought to you by Esther. Empire Film Podcast editor says he’s “doing two full-time jobs” Haymarket’s new podcasting brand PodPod have produced some excellent features and episodes over the past few months – I can highly recommend...
https://whatsnewinpublishing.com/reuters-to-create-100-jobs-lessons-from-10-years-in-email-and-more-the-media-roundup/

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Robust advertising business complements subscription revenue: The Media Roundup

Robust advertising business complements subscription revenue You can read this post from Jacob Donnelly as a putdown for any subscription-only zealots remaining out there. Or, as I do, as further vindication for the common-sense approach to media bu...
https://whatsnewinpublishing.com/robust-advertising-business-complements-subscription-revenue-the-media-roundup/

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How a newsletter for broke Londoners broke even: The Media Roundup

Today’s roundup is brought to you by Chris. How newsletter for thrifty Londoners built a 10,000 person audience by word of mouth I’m seriously hoping that this year we see fewer success stories related to monolithic media empires and more around sm...
https://whatsnewinpublishing.com/how-a-newsletter-for-broke-londoners-broke-even-the-media-roundup/

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Recurly releases 2022 subscription benchmark data

San Francisco-based subscriptions management platform, Recurly, has released its 2022 data, providing a useful benchmark and data averages for publishers looking to retain subscribers and avoid churn. Recurly, the U.S.-based subscription ma...
https://whatsnewinpublishing.com/recurly-releases-2022-subscription-benchmark-data/

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Publishers reprioritise revenue over subscriber growth: The Media Roundup

Publishers reprioritise revenue over subscriber growth This one feels like it’s been a long time coming. Almost every time we spoke about The Athletic and the NYT over the past few years I’ve wondered about the extent to which it was purely a play ...
https://whatsnewinpublishing.com/publishers-reprioritise-revenue-over-subscriber-growth-the-media-roundup/

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5 trends that will define publishing in 2023

Ad market changes, pressures on consumer spending and evolving media habits and preferences It is no great surprise to read that the media industry will face a number of ‘significant challenges’ in this New Year. Journalism professor Damian Ra...
https://whatsnewinpublishing.com/5-trends-that-will-define-publishing-in-2023/

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Business as usual? The media outlook for 2023

A summary of NiemanLab’s predictions on the future of publishing As the world enters 2023, we took a look at the annual report by NiemanLabto explore the predictions for the coming year. As usual in the media industry, change will be constant in ...
https://whatsnewinpublishing.com/business-as-usual-the-media-outlook-for-2023/

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For creative publishers, micropayments are an invitation, not a cautionary tale

Micropayments, macro problems After several years of daily labor, I have finally conditioned my friends and family to stop carping about paywalls. When they used to complain about having to pay to read an article, I would agree, telling them that pu...
https://whatsnewinpublishing.com/for-creative-publishers-micropayments-are-an-invitation-not-a-cautionary-tale/

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Is your subscription is the one worth keeping? Publishers work to prove value

2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve. Peter Houston rounds up the year in subscriptions as part of ou...
https://whatsnewinpublishing.com/is-your-subscription-is-the-one-worth-keeping-publishers-work-to-prove-value/