The future of retail media should be media-agnostic and retailer-agnostic, not just for the benefit of brands, but for better advertising outcomes that prioritize consumer preferences and privacy https://www.forbes.com/sites/forbesbusinesscouncil/2023/06/09/three-truths-about-retail-media-networks/?sh=5620d51d55c4

#retail #adtech #RMN #retailmedia #retailtech

💁🏻‍♀️ Je continue d'insister sur le #RetailMedia ou vous avez compris ?

Le marché de l’ePub en hausse de +10% en 2022 porté par le search et la vidéo, malgré un coup de frein au 2nd semestre, les prévisions 2023 revues à la baisse 👉 https://buff.ly/40yuexI

Ce que le secteur du retail media peut apprendre du programmatique (et ce qu’il ne doit surtout pas reproduire) via @mntd_@twitter.com #retailmedia https://www.mntd.fr/retail-media/ce-que-le-secteur-du-retail-media-peut-apprendre-du-programmatique-et-ce-qu-il-doit-surtout-eviter-755733

🛍️ Le #RetailMedia, je t'en parle depuis des mois, c'est vraiment le segment de pub qui a le vent en poupe !

Criteo, à l'approche de la fin des cookies tiers, mise sur le retail media 👉
https://buff.ly/3XFNIyh

Mediaagenturen blicken positiv in die Zukunft

Trotz der angespannten wirtschaftlichen Situation blicken Deutschlands Mediaagenturen positiv in die Zukunft: Zwei Drittel (66 Prozent) sind überzeugt, dass Kundenwachstum mit der richtigen Strategie möglich ist.

https://www.wirtschaftsfenster.de/wirtschaftsnachrichten/mediaagenturen-blicken-positiv-in-die-zukunft/

#2023 #Markenbekanntheit #Markenstrategie #MediaStrategie #Mediaagenturen #RetailMedia

Love these insight from ⁦@debweinswig⁩ at #fmimidwinter. Excellent opportunities for #retail in selling tech, #nft, #datamonetization, #retailmedia … I’m seeing these through my #startups ecosystem lens as well

As we head into #nrf2023, two amazing pieces of #retail news from #Microsoft that are a powerful combination for #retailers:

#StoreAnalytics + #InStore #RetailMedia :
1. Smart Store Analytics:
2. PromoteIQ Offsite and In-Store…https://lnkd.in/gzsq-sH4 https://bit.ly/3QuIB1r

As part of its #PromoteIQ #marketing platform, which #Microsoft acquired in 2019, Microsoft is gearing up to take a bigger slice of the growing #retailmedia pie. 

Among the new offerings are the debut of the Microsoft Retail Adver…https://lnkd.in/g-K3pYb5 https://bit.ly/3QBBGTZ

Most brands neglect to allocate a small percentage of #advertising budgets to new media platforms, advertising types, and strategies. As a result, they fail to create the space to innovate https://www.mediapost.com/publications/article/381073/how-to-stop-wasting-your-money-in-retail-media.html

#adtech #retail #retailtech #retailmedia

In 2022, #retailmedia has become the 4th largest advertising medium by spending, ahead of OTT/Streaming, Publications, OOH/Theaters, and Audio.

💡If the current growth trends hold, retail media will get more important and valuable for CPG advertisers than Linear TV by 2025. #ecommerce #cpg #advertising #media

💁🏻‍♀️ Quand je vous disais que le #RetailMedia était le new media...

Has the Meta-Google ad ‘duopoly’ been disrupted? 👉 https://buff.ly/3VnNjyT

The digital advertising landscape is rapidly evolving, with Google and Meta's long-held duopoly on the market steadily waning. By 2023, these two powerhouses are projected to hold only 8% of net new ad spending growth - a significant drop from 75% in 2015. Walmart & Instacart are slated to be the leading retail media movers by the growth rate, in 2023, with impressive growth of 42% for Walmart and a slightly lower 41% increase for Instacart next year. #ecommerce #retailmedia #digitaladvertising

📍 Retail media margins far exceed other retail margins, with an onsite gross margin reaching 70-90% values.

📍By 2023, we predict retail media will exceed $50 billion and receive nearly 20% of all digital ad spend.

📍More than half of the top 15 US eCommerce retailers have their own media networks, many of which were launched during the pandemic.

📍Year over year ad spend in the food category grew 200% in 2022, compared to the average growth of all categories of 45%.

#ecommert #retailmedia

++ Growth of Retail Media ++
💡Global retail media revenue will reach $101 billion in 2022, 18% of global digital advertising and 11% of total advertising.
 
💡Retailers with highly adopted loyalty programs are in a stronger position.
 
💡Fueling the nearly 60% growth of #retailmedia over the next 5 years are — the expansion of use cases, shifts from outside of traditional sales and marketing budgets, incorporating incremental spending from other #media  channels.
 
#ecommert #ecommerce

🛒 Je te parlais du #RetailMedia à l'édition 9️⃣5️⃣ de #LeCommentDuPourquoi... Ça n'arrête pas de croître !

Les dépenses publicitaires du retail media de 10,3 M€ en 2022 à 21,2 M€ en 2025, selon IAB Europe 👉 https://buff.ly/3Hb9AML

🛒 Je te parlais du #RetailMedia à l'édition 9️⃣5️⃣ de #LeCommentDuPourquoi... Ça n'arrête pas de croître !

Les dépenses publicitaires du retail media de 10,3 M€ en 2022 à 21,2 M€ en 2025, selon IAB Europe 👉 https://buff.ly/3Hb9AML

With 90% of #grocery sales still occurring in stores, #retailmedia's next big push will be driving offline sales

Microsoft for Startups with several partners that are enabling the ecosystem for using #retaimedia in-store. These…https://lnkd.in/g__CGd3k https://bit.ly/3B9k8Is

Les 4 thématiques identifiées pour l'événement du Forum de l' @Alliance_Dgtle@twitter.com.

1⃣ Le #Metavers
2⃣ La Mesure Post-Cookies
3⃣ Le #Marketing Responsable
4⃣ Le #RetailMedia

❓ Qui sera présent ce jeudi ?

#ForumAD #ForumAD2022 #MarketingDigital

Ravi de vous suivre @balembois_carla@twitter.com & @VincentMontet@twitter.com au #ForumAD2022 d' @Alliance_Dgtle@twitter.com.

Je vais tweeter en live ce jeudi sur toutes les conférences sur le #MarketingDigital, #RetailMedia & #Data

#RetailMedia : 6 questions pour comprendre la troisième vague de la publicité digitale.
Ce sont les publicités que les marques diffusent sur des espaces appartenant à des distributeurs - Le Hub La Poste https://lehub.laposte.fr/dossier/retail-media-6-questions-pour-comprendre-troisieme-vague-publicite-digitale