Jessica Quillin · @jquillin
609 followers · 3609 posts · Server fashionsocial.host

What is the future of bricks-and-mortar stores? Michael Ward of @Harrods says, “It’s all about making everything .”

@ftlive

#experiential #ftluxury #luxury #fashion #retailstrategy

Last updated 1 year ago

Jessica Quillin · @jquillin
430 followers · 2046 posts · Server fashionsocial.host

Boxing Day always brings out what I hate about fashion marketing: overly salesy language. It’s so brand diluting.

There are better, less annoying ways to do headlines and calls to action. I do this every day.

#fashion #marketing #branding #brandstrategy #contentstrategy #contentmarketing #ux #retail #retailstrategy

Last updated 2 years ago

Jessica Quillin · @jquillin
421 followers · 1860 posts · Server fashionsocial.host

This news story I just saw on TV is what’s wrong with and .

The dialogue is focused on price and fit rather than quality.

We need to do a better job with consumer education.

#fashion #sustainability #retail #retailstrategy

Last updated 2 years ago

Jessica Quillin · @jquillin
341 followers · 1064 posts · Server fashionsocial.host

Interesting piece on digital product tagging. It would solve my eternal pet peeve about sewn-in labels. But there are definitely scaling and implementation issues for digital IDs and RFIDs.

Photo: Hans Gutknecht/MediaNews Group/Los Angeles Daily News via Getty Images

fashionista.com/2022/12/digita

#fashion #luxury #retail #retailstrategy #supplychain

Last updated 2 years ago