Jessica Quillin · @jquillin
609 followers · 3609 posts · Server fashionsocial.host
What is the future of bricks-and-mortar stores? Michael Ward of @Harrods says, “It’s all about making everything #experiential.”
@ftlive #ftluxury #luxury #fashion #retailstrategy
#experiential #ftluxury #luxury #fashion #retailstrategy
Jessica Quillin · @jquillin
430 followers · 2046 posts · Server fashionsocial.host
Boxing Day always brings out what I hate about fashion marketing: overly salesy language. It’s so brand diluting.
There are better, less annoying ways to do headlines and calls to action. I do this every day.
#fashion #marketing #branding #brandstrategy #contentstrategy #contentmarketing #ux #retail #retailstrategy
#fashion #marketing #branding #brandstrategy #contentstrategy #contentmarketing #ux #retail #retailstrategy
Jessica Quillin · @jquillin
421 followers · 1860 posts · Server fashionsocial.host
This news story I just saw on TV is what’s wrong with #fashion and #sustainability.
The dialogue is focused on price and fit rather than quality.
We need to do a better job with consumer education.
#fashion #sustainability #retail #retailstrategy
Jessica Quillin · @jquillin
341 followers · 1064 posts · Server fashionsocial.host
Interesting piece on digital product tagging. It would solve my eternal pet peeve about sewn-in labels. But there are definitely scaling and implementation issues for digital IDs and RFIDs.
Photo: Hans Gutknecht/MediaNews Group/Los Angeles Daily News via Getty Images
https://fashionista.com/2022/12/digital-product-id-tags-fashion
#fashion #luxury #retail #retailstrategy #supplychain