The global business lobby *loves* the idea of "#PersonalResponsibility" and its evil twin, "#CaveatEmptor." Its pet economists worship the idea of "#RevealedPreferences," claiming that when we use plastic, we may *claim* that we don't want to have our bodies poisoned with immortal, toxic microplastics, that we don't want our land and waters despoiled - but we *actually* love it, because otherwise we'd "vote with our wallets" for something else.

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