My basic response to the Intrinsic Product Keynote:
https://mcelroymerch.com/products/cure-alls-cure-nothing-shirt
"There are only two hard problems in computer science: cache invalidation, naming things and off by one errors."
Here's a (partial?) list of unforced naming crusades undertaken by the keepers of ROS:
* It's not OSRF anymore, it's Open Robotics.
* It's not Gazebo, it's Ignition.
* Ha, it's not Ignition, just kidding.
* It's ROS 2, not ROS2.