Remember, it's not just about understanding who our customers are; it's about understanding the problems they face and becoming the solution they seek.
The number one reason why new products flop:
Building something nobody actually wants.
So, why does this unfortunate situation occur, you ask?
It's all because of the dreaded Innovator's Bias!
Picture this: entrepreneurs, bursting with passion, become head-over-heels in love with their solutions. They're convinced that if they create something mind-blowingly awesome, people will come running towards it. That's the "Field of Dreams".
But hey, reality check! That's not how it works.
If you're not delivering what people truly desire, your product is destined for the abyss of failure.
So, listen up and take notes. Don't let your infatuation blind you. Stay focused on meeting those genuine needs and desires, and watch your product soar to the skies of success!
P.S. Success still requires hard work on top of product-market fit ;)
#Innovation #ProductManagement #InnovatorsBias #Entrepreneurs #Failure #Startups #SalesAndMarketing #ProductDevelopment #ProductMarketFit
#innovation #productmanagement #innovatorsbias #entrepreneurs #failure #startups #salesandmarketing #productdevelopment #productmarketfit
Align Your Sales Team with Your Strategy
Check it out! 👇
https://hbr.org/podcast/2023/05/align-your-sales-team-with-your-strategy
#Audio #Innovation #SalesTeamManagement #Sales #SalesAndMarketing #Strategy
#audio #innovation #salesteammanagement #sales #salesandmarketing #strategy
How Tech Is Transforming Entry-Level, Customer-Facing Jobs
Check it out! 👇
https://hbr.org/2023/05/how-tech-is-transforming-entry-level-customer-facing-jobs
#DigitalArticle #SocialMedia #OnlineCommunities #InternetOfThings #WebBasedTechnologies #MobileAndWirelessTechnology #InformationManagement #Automation #PerformanceIndicators #DataManagement #AnalyticsAndDataScience #Algorithms #AiAndMachineLearning #TechnologyAndAnalytics #CustomerCentricity #CustomerStrategy #Sales #SocialMarketing #Marketing #SalesAndMarketing #ItManagement
#digitalarticle #socialmedia #onlinecommunities #internetofthings #webbasedtechnologies #mobileandwirelesstechnology #informationmanagement #automation #performanceindicators #datamanagement #analyticsanddatascience #algorithms #aiandmachinelearning #technologyandanalytics #customercentricity #customerstrategy #sales #socialmarketing #marketing #salesandmarketing #itmanagement
Using AI to Adjust Your Marketing and Sales in a Volatile World
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https://hbr.org/2023/04/using-ai-to-adjust-your-marketing-and-sales-in-a-volatile-world
#DigitalArticle #MarketingIndustry #AnalyticsAndDataScience #AiAndMachineLearning #StrategyExecution #CustomerStrategy #MarketSegmentation #SalesAndMarketing #Strategy
#digitalarticle #marketingindustry #analyticsanddatascience #aiandmachinelearning #strategyexecution #customerstrategy #MarketSegmentation #salesandmarketing #strategy
Right in the feels 😅
#marketing #marketers #MarketingConsulting #BusinessGrowth #SalesAndMarketing #sales #CRO
#marketing #marketers #marketingconsulting #businessgrowth #salesandmarketing #sales #cro
Remove Boredom and Frustration from Your Customer Journey
Check it out! 👇
https://hbr.org/2023/03/remove-boredom-and-frustration-from-your-customer-journey
#DigitalArticle #ConsumerBehavior #MarketResearch #Marketing #SalesAndMarketing #DigitalTransformation #CustomerService #CustomerExperience
#digitalarticle #consumerbehavior #marketresearch #marketing #salesandmarketing #digitaltransformation #customerservice #customerexperience
Research: The Pros and Cons of Soliciting Customer Reviews
Check it out! 👇
https://hbr.org/2023/03/research-the-pros-and-cons-of-soliciting-customer-reviews
#DigitalArticle #SocialMarketing #Marketing #SalesAndMarketing
#digitalarticle #socialmarketing #marketing #salesandmarketing
High-Tech Touchpoints Are Changing Customer Experience
Check it out! 👇
https://hbr.org/2023/03/high-tech-touchpoints-are-changing-customer-experience
#DigitalArticle #ConsumerBehavior #Marketing #BrandManagement #Advertising #SalesAndMarketing #DigitalTransformation #CustomerService #CustomerExperience
#digitalarticle #consumerbehavior #marketing #brandmanagement #advertising #salesandmarketing #digitaltransformation #customerservice #customerexperience
Using Technology to Create a Better Customer Experience
Check it out! 👇
https://hbr.org/2023/03/using-technology-to-create-a-better-customer-experience
#DigitalArticle #SocialMarketing #MarketResearch #ConsumerBehavior #Marketing #BrandManagement #Advertising #SalesAndMarketing #CustomerService #CustomerExperience
#digitalarticle #socialmarketing #marketresearch #consumerbehavior #marketing #brandmanagement #advertising #salesandmarketing #customerservice #customerexperience
What Do Your B2B Customers Really Want?
Check it out! 👇
https://hbr.org/2023/03/what-do-your-b2b-customers-really-want
#DigitalArticle #PsychologyAndNeuroscience #Psychology #Sales #SalesAndMarketing
#digitalarticle #psychologyandneuroscience #psychology #sales #salesandmarketing
B2B Sales Culture Must Change to Make the Most of Digital Tools
Check it out! 👇
https://hbr.org/2023/03/b2b-sales-culture-must-change-to-make-the-most-of-digital-tools
#DigitalArticle #ConsumerBehavior #SocialMarketing #Sales #Marketing #BrandManagement #Advertising #SalesAndMarketing #DigitalTransformation #CustomerService #CustomerExperience
#digitalarticle #consumerbehavior #socialmarketing #sales #marketing #brandmanagement #advertising #salesandmarketing #digitaltransformation #customerservice #customerexperience
8 Best Practices for Creating a Compelling Customer Experience
Check it out! 👇
https://hbr.org/2023/03/8-best-practices-for-creating-a-compelling-customer-experience
#DigitalArticle #SalesAndMarketing #Advertising #BrandManagement #MarketSegmentation #SocialMarketing #ConsumerBehavior #MarketResearch #Marketing #OnlineCommunities #SocialMedia #InternetOfThings #WebBasedTechnologies #CustomerCentricity #CustomerStrategy
#digitalarticle #salesandmarketing #advertising #brandmanagement #MarketSegmentation #socialmarketing #consumerbehavior #marketresearch #marketing #onlinecommunities #socialmedia #internetofthings #webbasedtechnologies #customercentricity #customerstrategy
Executives Need to Invest in Understanding the Customer Experience
Check it out! 👇
https://hbr.org/2023/03/executives-need-to-invest-in-understanding-the-customer-experience
#DigitalArticle #ConsumerBehavior #Marketing #BrandManagement #Advertising #SalesAndMarketing #DigitalTransformation #CustomerService #CustomerExperience
#digitalarticle #consumerbehavior #marketing #brandmanagement #advertising #salesandmarketing #digitaltransformation #customerservice #customerexperience
3 Core Principles of Digital Customer Experience
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https://hbr.org/2023/03/3-core-principles-of-digital-customer-experience
#DigitalArticle #ConsumerBehavior #Marketing #BrandManagement #Advertising #SalesAndMarketing #DigitalTransformation #CustomerService #CustomerExperience
#digitalarticle #consumerbehavior #marketing #brandmanagement #advertising #salesandmarketing #digitaltransformation #customerservice #customerexperience
Sales Teams Need to Stop Focusing on the Customer Funnel
Check it out! 👇
https://hbr.org/2023/03/sales-teams-need-to-stop-focusing-on-the-customer-funnel
#DigitalArticle #Sales #PricingStrategy #ConsumerBehavior #MarketResearch #Marketing #BrandManagement #Advertising #SalesAndMarketing #DigitalTransformation #CustomerService #CustomerExperience
#digitalarticle #sales #pricingstrategy #consumerbehavior #marketresearch #marketing #brandmanagement #advertising #salesandmarketing #digitaltransformation #customerservice #customerexperience
Whenever you close a deal, make sure to celebrate it like it's the biggest win of your career.
In the fast-paced world of startups, there will be plenty of times when wins are few and far between.
So make the most of every victory and let it drive you to keep pushing forward.
#Sales #SalesAndMarketing #success #business #founder #BusinessTips #Milestones #celebrate #CelebrateTheWins
#sales #salesandmarketing #success #business #founder #businesstips #milestones #celebrate #celebratethewins