This week the Consumer Data Industry Ass. - a business cadre of everyone's least favorite #databrokers and advertisers - mobilized **mobile billboards** as just part of their massive push against #SB362, #TheDeleteAct. Experian is raging with their armies of lobbyists obvious untruths about the bill, saying the sky will fall, #CA will fall into destitution and nonprofits will crumble into dust.
The strongest indication #SB362 is overdue is how much these absolute ghouls are sweating.

HAZAA! Another huge step forward for #privacy as #SB362 #CADeleteAct has made it off the suspense file and out of Asm Appropriations! Now on to a floor vote sometime before 9/14. We’re facing steep opposition as #databrokers and #advertisers rage against the bill, so if YOU think Californians should be able to exercise privacy rights against data brokers, if YOU want to delete your PII from data brokers with a single click, please call your lawmaker to support! #CAPrivacy #california

#SB362 is just good policy. Time to give people control of their data! https://sfba.social/@twrling/110917957926034289

Data brokers are launching an attack on proposed CA legislation #SB362 that would let people opt out from all #databroker services en masse. Because they know everyone will do it if they can. The #DELETEAct would be good for Californians. Tell your legislator you support it and don't let these dodgy businesses kill it. https://www.politico.com/news/2023/08/16/ad-industry-tries-to-quash-proposed-data-broker-regulations-00111513

Data brokers and advertisers want to “pull out all the stops” and use their internal advertising resources to kill the #CADeleteAct #SB362 - another indication this bill is more necessary than ever before. If you think it’s concerning and not-a-small-bit-messed-up that data brokers can use the boundless dossiers they have on consumers to laser target attack ads for their benefit — we agree! Support #SB362 so we can finally delete our information from data brokers!
https://www.politico.com/news/2023/08/18/ad-giant-data-regulation-bill-00111849

You know your bill is doing something right when data brokers and advertisers start spinning up hit pieces against it. SB 362 aims to let people delete their information from data brokers — that’s it; and it’s long past time for that to be possible. We’re facing an uphill battle, but clearly making them sweat. Support the #CADeleteAct #SB362 #databrokers #privacy #california #policy