Can't understand the "Web Environment Integrity" thing in isloation, it's part of a full stack

* in-browser ad features ("Privacy Sandbox")

* hiding from the advertiser where the ad ran ("Performance Max")

* working with sites that advertisers would not choose to sponsor ("confidential" entries in sellers.json)

Yes, it's a surveillance dystopia, but not as you might imagine them from fiction - more of a #shortTermism and #scamCulture thing. #WEI

https://www.hollywoodreporter.com/business/business-news/google-lawsuit-inflating-video-ad-metrics-1235546090/

The b2b scam is also pretty simple: sneak a good ad onto a bad site. Easiest way to sell an absolute shitload of ad impressions is show the user an entire pirated movie and refresh the ads every 30 seconds. Straight-up bot impressions are also part of this. The b2b scam is basically find something that no reasonable advertiser would choose to sponsor, and throw a bunch of creepy tracking on it to make the ads on it saleable #scamCulture

this is the problem when a whole industry is so permeated by #scamCulture -- criticism of the scams looks like criticism of the whole thing

https://www.marketingbrew.com/stories/2023/04/04/the-ftc-makes-a-rare-appearance-at-advertising-conference

just wanted to share some background reading if you're thinking about coming to my talk at #scale20x

imho you can't understand the #surveillanceEconomy without understanding #scamCulture (as explained by Prof. Tressie McMillan Cottom) Helps understand not just what the "privacy harms" are, but also what are the weak points of corporate surveillance

https://www.nytimes.com/2021/12/10/opinion/scams-trust-institutions.html

tbh I blame the NIMBYs—if houses in Mountain View were affordable on the salary of an honest occupation, we would have a lot less of this sketchy stuff on the Internet #scamCulture

https://www.seroundtable.com/google-ads-setting-search-partners-display-network-34930.html#comments

At first I thought the headline they put on this one was a little too clickbait-ish, but the more I think about how #VLOP business models are interconnected with #scamCulture, the happier I am with it #endSurvaillanceCapitalism

https://webwideopen.com/europe-dsa-ads/