#TIL
A #catchword is a word printed at the bottom of each right hand page of a book to facilitate reading aloud as each page gets turned.
#Typesetting
HT: That’s My Type by #SimonGarfield (2010 Gotham #Books)

https://www.goodreads.com/book/show/60719183-all-the-knowledge-in-the-world All the #Knowledge in the #World: The Extraordinary #History of the #Encyclopaedia
by #SimonGarfield "The whole spinning world continues to revolve in those pages, pungently outmoded as they are. And to handle just one of those books is to be transported to a place of dedication and expertise, and often to obscurity, and occasionally to genius. I’m saddened that the world no longer has a use for most of them, and that this remarkable corner of history is history itself.

Love this paragraph from a book I rescued from a Council cleanup pile, MINI - The True and Secret History of the Making of a Motor Car by #SimonGarfield (#FaberandFaber 2009), highlighting the cleverness of advertisers even back in 1938:

The adverts now promised an astonishing 100 mph and 100 mpg [by the Morris Minor], but both feats were achieved separately, the first at Brooklands with a turbo attached, and the second travelling on a circuit between Birmingham and Coventry at 15 mph.

🙄 #adverts #advertisers #advertising #cars #MorrisMinor #MINI

I post a #bookcovers and #firstsentences homage series on #Instagram. Today's was post 634, "Mini - The True and Secret History of the Making of a Motor Car" by #SimonGarfield (#FaberandFaber 2009), a book I rescued from a kerbside pile. ❤️ #books

My tallandtruebooks homage series on Instagram: https://www.instagram.com/tallandtruebooks/