Not sure what happened to my original reply, sorry if duplicate.

@Jase
That's what Canonical has been trying to do Ubuntu even making it available as default OS. from hardware vendors. Aside from the #snapfu they've done a decent job overall.

I agree that Linux needs an instantly recognizable brand/logo, something like a BMW. But Linux is more akin to branding all 4-door sedans 🚗.

Maybe #thelinuxfoundation can curate a #LinuxOS brand and logo as a direct analogue to Windows / OSX

@kev