Every message on your Social Media channels and web pages must have a CTA (Call To Action).

If you are targeting users at the TOFU (Top of The Funnel), you should use a Soft CTA like "Learn More" or "Subscribe." When targeting users at the BOFU (Bottom of the Funnel), you can use a Hard CTA like "Buy Now!" "Book Now!"

#CTA #hardCTA #softCTA #calltoaction #marketingtips